Julbo – Draw the Line #2

Julbo – Draw the Line #2

At a time when digital technology is becoming more and more a part of our lives, no one really escapes this transformation of the way we communicate and interact in our modern age. Even the mountain people, immutable guardians of the temple and of the alpine tradition, have taken to Instagram, that’s saying something! With this in mind, we wanted to initiate a special project with our athletes; a “field” project but connected, authentic but collaborative, from the mountain to the digital frontier. Get ready, “Draw the line” will propel you into the mountains, alongside some of the best climbers on the planet !

Client: Julbo
Year: 2021
Location: Autriche
Production: Outdoor Perspective
Cinematography: Jordan Manoukian
Photography: Mathis Dumas
Athletes: David Göttler, Caro North & Philipp Reiter